The Journey of Purple Brand: From Inception to Iconic Denim
When it comes to denim, few brands have made as significant a mark as Purple Brand. Founded in 2017 by Luke Cosby and Rob Lo, the brand emerged with a mission to deliver stylish, innovative jeans at a contemporary price point. Cosby and Lo envisioned a label that would bridge the gap between luxury fashion and everyday accessibility, providing consumers with top-quality products that weren't basic or overdone.
The Visionaries Behind the Brand
Before launching Purple Brand, Luke Cosby specialized in brand-building for enterprises across North America and Asia, bringing his expertise in product development, sales strategy, and public relations to the table. He continues to lead his branding agency, SHDWBX, which collaborates with emerging designers and independent shops like Hamilton Shirt Company, Red Wing, Mr. Gray, Shwood, and United Stock Dry Goods.
A Cult Following
Since its inception, Purple Brand has garnered a dedicated following, thanks to its unique blend of denim and streetwear. The label's signature styles, including distressed finishes, bleached washes, and patchwork effects, have become go-to pieces for artists like Kid Cudi, Gunna, Polo G, and The Kid Laroi. This cult following is a testament to the brand's ability to stay ahead of fashion trends while maintaining its core aesthetic.
The Perfect Denim
Purple Brand's success can be attributed to the founders' commitment to quality and innovation. They assembled a team that traveled the globe to find the best production partners, ensuring that each piece of denim met their high standards. The result is a collection that combines luxurious design with everyday practicality, making it a favorite among fashion enthusiasts.
Shop Purple Brand
With the new 2024 Purple Brand Collection, curated by BeLikeUs, you can expect even more exciting styles. Featuring over 15 styles of denim, various hoodies, and shirts, this collection is designed to offer endless possibilities for creating the perfect outfits. BeLikeUs has just received the first part of the collection, with the rest expected to arrive in early December. This exclusive release makes BeLikeUs the ultimate destination for the latest from Purple Brand. (one of the only retailers to carry purple at our Vaughan Mills location)
Explore the new collection at BeLikeUs and elevate your wardrobe with pieces that perfectly blend style and comfort.
